3M Nexcare Campaign

Led creative strategy and campaign development for Nexcare Pimple Patches as part of The Barn Agency. The campaign, “#WhatsInsideMatters,” positioned Nexcare as the go-to skincare solution for young adults by blending authenticity, self-care, and confidence. Contributed to research, copywriting, and creative direction, producing a cohesive social and experiential campaign spanning TikTok, Instagram, and pop-up activations.